Netflix has officially entered the GenAI era — and it’s not just hype. The streaming giant revealed it used generative AI to bring a high-intensity scene to life in one of its new international series. From cost-saving production to smarter user experiences, here’s how Netflix is putting AI to work:
Quick Highlights:
- GenAI debut: Used in Argentine sci-fi series El Eternauta to create a building collapse scene.
- Faster, cheaper: The VFX was completed 10x faster than traditional methods with help from Eyeline Studios.
- Creativity boost: Co-CEO Ted Sarandos says AI is there to enhance storytelling, not replace artists.
- Voice-powered search soon? Imagine saying, “Show me a moody ‘80s thriller” — and Netflix finds it. Co-CEO Greg Peters says this may be coming.
- AI in ads: Netflix sees GenAI helping brands create engaging ad content faster and more often.
Post-strike AI caution: The move follows Hollywood’s 2023 labor strikes, which demanded safeguards around AI in creative roles.
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