Key Highlights from PwC’s Global Entertainment & Media Outlook 2025–29
- Market Growth Projection:
- Global entertainment & media (E&M) revenue is expected to reach $3.5 trillion by 2029.
- The industry will grow at a CAGR of 3.7% until 2029.
- Global entertainment & media (E&M) revenue is expected to reach $3.5 trillion by 2029.
- Growth Drivers:
- AI in advertising and hyper-personalization are major forces behind the projected growth.
- Digital advertising is booming, despite economic pressure on consumer spending.
- AI in advertising and hyper-personalization are major forces behind the projected growth.
- AI’s Role:
- AI technologies are being used to optimize ad delivery, enhance targeting, and create personalized content.
- AI-led ads will help businesses cut through noise and increase ROI.
- AI technologies are being used to optimize ad delivery, enhance targeting, and create personalized content.
- Digital Ad Surge:
- Digital formats made up 72% of ad revenue in 2024, projected to hit 80% by 2029.
- Connected TV ad revenue is expected to reach $51 billion in 2029.
- Digital formats made up 72% of ad revenue in 2024, projected to hit 80% by 2029.
- Other Revenue Streams:
- Video games revenue will soar to $300 billion by 2029.
- Non-digital formats like live events will also play a crucial role in growth.
- Video games revenue will soar to $300 billion by 2029.
Context:
- Inflation and global trade uncertainties are pushing consumers to trim discretionary spending (e.g., subscriptions, cinema, digital).
- Advertising is stepping up to subsidize content access and maintain business viability.
Expert Insight:
Bart Spiegel, PwC US:
“The industry has always been at the forefront of technological innovation… Companies will need to stay nimble to satisfy consumers in an ecosystem that rewards creativity and tailored content.”