Hong Kong Retail Struggles Amid Shifting Consumer Trends

Hong Kong Retail Struggles Amid Shifting Consumer Trends

Hong Kong Retail are struggling as a wave of store closures sweeps through the city — from long-standing restaurants to cinemas, bakeries, and food courts.

What’s Changing?

  • Locals are spending less at home and choosing to shop and dine across the border in Shenzhen, where prices are lower.
  • Mainland Chinese tourists, once the lifeblood of Hong Kong retail, are spending less despite tourist numbers rebounding close to 2018 levels.
  • A 41-year-old bakery, a 30-year-old congee chain, and even high-end food courts have closed in recent weeks — highlighting the scale of the problem.

Numbers Paint a Bleak Picture

  • Retail sales rose 2.4% YoY in May to HK$31.3 billion, the first rise in 14 months.
  • But that’s still only 77% of May 2018’s figure (HK$40.5 billion).
  • Prime street rents have dropped to 2003 levels.
  • Cafe de Coral reported a 29.6% drop in net profit citing weak sentiment.

Insights from Experts

“The change in consumption patterns is irreversible.”
Annie Yau Tse, Chairwoman, Retail Management Association

“It’s a structural shift in the local retail market… beyond repair even by further reducing rents.”
Jack Tong, Director, Savills Research & Consultancy

Broader Pressures at Play

  • China’s economic slowdown
  • Rising geopolitical tensions
  • Post-COVID consumer conservatism
  • Lingering impact of Hong Kong’s 2019 protests and national security crackdown

Silver Linings?

  • Jewellery expos are seeing more footfall from Chinese buyers, even if they’re only browsing for now.
  • Tourism campaigns with Coldplay concerts and Man Utd events are driving traffic.
  • May saw 4.08 million visitors, nearing the 4.95 million in 2018.

In short: The Hong Kong retail sector is going through a deep transformation. Consumer habits have changed, cross-border competition is fierce, and legacy business models are under threat. Recovery is possible — but it may require redefining value, experience, and strategy for a new generation of shoppers.

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